Work
Selected work
Brand strategy, identity and websites. Each project lists exactly what we delivered, and only the results we can show you.
Case
Pakistan Fabrics
- Business Online men’s suiting store, Pakistan
- Work Brand and marketing strategy
- Delivered October 2026
- Platform Shopify
The brief
Pakistan Fabrics sells genuine mill suiting from names such as Chen-One, Jaguar and Boski, at prices well below the big brands. Most customers shop on their phones and pay cash on delivery. The store needed to look at least as premium as the brands it undercuts.
What we delivered
- A positioning line to build everything on: the finest cloth, without the label markup.
- A range structure of three houses and six qualities, set out as a clear good, better, best ladder
- A visual direction drawn from the tailor’s world: chalk, selvedge tape and cloth
- A store experience planned around phone shoppers and cash on delivery, including WhatsApp order confirmation
- A content calendar built around Eid and the wedding season
The palette from the strategy. Copper is used only as an accent.
Case
A data-annotation startup
- Business Technology startup
- Work Naming and identity
- Timeline 12 days, 15 to 27 January 2025
- Rating 5.0 out of 5, on Upwork
The brief, in the client’s words
As a startup our company needed a logo/name and brand guidelines book to guide our future material.
What we delivered
- A company name
- A logo
- A brand guidelines book for the team to work from
The client rated the project 5.0 out of 5. See the review on Upwork.
Case
Vektre Tech
- Business Fashion brand
- Work Brand identity design
Brand identity design for Vektre Tech, a fashion label.
Case
A spice brand
- Business Food brand selling online
- Work E-commerce website
Design and build of an e-commerce website for a spice brand.
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